• Band & Musician FS, Feature Stories, Guitar Player FS

    Alex Lifeson: New Amps, New Guitars, New Music, and More

    Alex Lifeson is a guitarist who needs no introduction to our audience. For fifty years, Lifeson’s innovative approach to rock guitar playing in RUSH resulted ...
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    ERNIE BALL MUSIC MAN INTRODUCES THE STEVE LUKATHER 30TH ANNIVERSARY GUITAR AND L4 ...

    SAN LUIS OBISPO, CA (SEPTEMBER 19, 2023) –– Today, Ernie Ball Music Man proudly commemorates the 30th anniversary of Grammy award-winning composer and Ernie Ball ...
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  • Feature Stories, Guitar NR, Guitar Player FS, News Releases

    Fender Introduces Limited Edition Suona Collection

    Today, Fender is launching the Limited Edition Suona Collection. Designed to inspire and captivate, the Limited Edition Suona models sing with a refined elegance that echoes the ...
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  • Feature Stories, Guitar NR, Guitar Player FS, News Releases

    EVH Launches Frankenstein Series, A Variant of Eddie’s Iconic Frankenstrat

    There are very few guitars out there that are as famous as Eddie Van Halen’s favorite 6-string sidekick, lovingly known as "Frankenstein." It’s the guitar ...
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  • Feature Stories, Guitar NR, Guitar Player FS, News Releases

    ERNIE BALL MUSIC MAN INTRODUCES THE RYAN ‘FLUFF’ BRUCE ARTIST SERIES STINGRAY GUITAR

    SAN LUIS OBISPO, CA (SEPTEMBER 5, 2023) –– Today, Ernie Ball Music Man proudly introduces the Ryan “Fluff” Bruce Artist Series StingRay guitar. Born out ...
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    Gibson Custom Color Series Features Gibson Les Paul Standard 50s and 60s in 12 Striking ...

    Gibson: Les Paul Standard 50s and 60s Custom Color Series Available Worldwide on Gibson.com Above: Gibson Les Paul Standard Custom Color Series in Inverness Green, ...
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    New UAFX Pedals Bring Timeless Reverb, Delay, and Compression Effects to More Guitarists

    Orion Tape Echo, 1176 Studio Compressor, Heavenly Plate Reverb & Evermore Studio Reverb combine UA's unmatched sonic authenticity with simple operation in compact new pedal ...
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    Kemper releases Liquid Profiling

    KEMPER announces Liquid Profiling: Profiling meets modeling. The best of both worlds? No, both worlds! Kemper releases liquid profiling technology. For the first time ever ...
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  • Feature Stories, Guitar NR, Guitar Player FS, News Releases

    Peavey® Debuts New HP 2® Poplar Burl RM Electric Guitar

    MERIDIAN, MS — Peavey Electronics® has expanded the iconic HP 2® electric guitar product line with the new HP 2 Poplar Burl RM.  Available in ...
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  • Feature Stories, Guitar NR, Guitar Player FS, News Releases

    Jackson Launches Reimagined Pro Plus Series

    The Jackson Pro Plus Series instruments, crafted with four decades of Jackson experience and expertise, are packed with features that the weekend warrior, semi-professional, and professional ...
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