Los Angeles, CA, January 19, 2021 —During NAMM Believe in Music Week 2021, BOSS presented its Sixth-Annual BOSS Lifetime Achievement Award to world-renowned musical icon, Johnny Marr. The BOSS Lifetime Achievement Award recognizes individuals for their invaluable contributions to the music industry while using BOSS gear throughout their careers. The global network of Roland and BOSS influencers now reaches more than 1,000 artists with a collective social reach exceeding 1 billion.Johnny Marr began his prolific career with The Smiths, founding a legacy as one of the most influential songwriters and guitarists in British independent music. His acclaimed solo career has seen multiple Top Ten albums, and continued collaborations with some of the greatest artists in contemporary music, including the Talking Heads, Electronic, Modest Mouse, The Cribs, The Avalanches, Hans Zimmer and Billie Eilish, recently recording the score and soundtrack for the forthcoming James Bond film, No Time to Die.
Marr also shared, “The first pedal I ever got of my own was the purple BF-2 BOSS Flanger in 1980. I got it because, and I was 16 or 17, the guitar sounds were changing. It was a shift in the way new musicians were playing, and a big part of it was that BOSS Flanger pedal. Musicians like John McGeoch, who was playing with Siouxsie and the Banshees and Magazine, he was a big flanger guy, and The Cure as well. Bands like that were coming out. We were changing the approach of guitar.”
Andrew Whiteman, bassist/guitarist for Broken Social Scene, also applauded Marr and offered, “Me, like ten-thousands of others, we listen to that guitar player, and we hear the ‘saudade,’ the Brazilian word that means melancholy, longing for something. You keep it in the confines of a pop song. You reach for eternity. You go through something. It’s both heart-wrenching and uplifting at the same time. How is it done? I don’t know, but you do it, each and every time.”