HOLLYWOOD, Calif. (March 2022)—With 16 million new players in the last two years in America alone, Fender Musical Instruments Corporation (FMIC) continues to grow its portfolio of products to serve the influx of beginners, delivering innovative tools to its loyal community of avid guitarists across genres. Known for relentless, artist-driven guitar innovation and craftsmanship, Fender® guitars and basses continue to be the gold standard played by more artists and professional musicians on stages and in studios around the world. While today’s artists and stars shred on stage and explore sonic creativity in sessions, the next generation of creators is just beginning their musical journey and Fender has developed the perfect tools to support their success.
Fender today releases the JV Modified Series, part of the previously slated Spring/Summer 2022 product lineup catering to eager new players, as well as collectors and tone aficionados.
“In 2022, we are continuing to elevate our support plan for dealers to meet this surging musical demand. As a result, we’re introducing new products spanning entry-level gear to innovative models primed for dedicated players who are just starting their musical journey to those ready to take it to the next level,” said Tammy Van Donk, EVP FMIC Sales. “This is our third year providing the online experience which continues to be a strong platform to educate and support our network of dealers. We remain optimistic about the future and growth of our industry.”
JV Modified Series
The JV Modified Series combines classic aesthetics with modern playability to suit the needs of today’s guitarist. Taking cues from the now highly sought-after “Japanese Vintage” reissues from the early ‘80s. For the player seeking classic Fender® instruments with a twist, the JV Modified Series delivers a unique combination of vintage Fender with modern playability.
JV Modified ‘50s Stratocaster® HSS guitar ($1,329.99 USD, £1,299.00 GBP, € 1,499.00 EUR, $2599.00 AUD, ¥162,800 JPY) The ‘50s Stratocaster® HSS has a resonant basswood body and features a pair of vintage-voiced single-coil pickups in the neck and middle positions and a powerful humbucking pickup in the bridge position. A push-pull pot on Tone 2 splits the humbucking pickup for sparkling single-coil sounds, making this Strat extremely versatile. The soft “V”-shaped maple neck has a silky-smooth satin finish and the 9.5” radius maple fingerboard and medium jumbo frets provide effortless playability.
JV Modified ‘60s Stratocaster® guitar ($1,299.99 USD, £1,249.00 GBP, €1,449.00 EUR, $2499.00 AUD, ¥162,800 JPY) The ’60s Stratocaster® has a resonant basswood body and is loaded with a set of three touch-sensitive vintage-style single-coil pickups for unmistakable Fender tone. A push-pull pot on Tone 2 adds the neck pickup for even more tonal possibilities. The Soft “V”-shaped maple neck has a silky-smooth satin finish and the 9.5” radius maple fingerboard and medium jumbo frets provide effortless playability.
JV Modified ‘60s Custom Telecaster® guitar ($1,349.99 USD, £1,299.00 GBP, €1,499.00 EUR, $2599.00 AUD, ¥162,800 JPY) The ’60s Custom Telecaster® has a resonant basswood body and is double bound for a touch of elegance. Its dual single-coil pickups are voiced to deliver classic Tele® tone. A 4-way switch allows players to quickly select each pickup individually or both pickups in either series or parallel wiring. A push-pull pot on the tone control allows players to flip the pickups in and out of phase in switch positions 2 and 4. The soft “V”-shaped maple neck has a silky-smooth satin finish and plays effortlessly thanks to the 9.5” radius maple fingerboard and medium jumbo frets.
JV Modified ‘50s Telecaster® guitar ($1,299.99 USD, £1,249.00 GBP, €1,449.00 EUR, $2499.00 AUD, ¥162,800 JPY) The ‘50s Telecaster® is equipped with a resonant basswood body and dual single-coil pickups voiced to replicate classic Tele® tone. A 4-way switch allows players to quickly select each pickup individually or both pickups in either series or parallel wiring. A push-pull pot on the tone control allows players to flip the pickups in and out of phase in switch positions 2 and 4. The soft “V”-shaped maple neck has a silky-smooth satin finish and plays effortlessly thanks to the 9.5” radius maple fingerboard and medium jumbo frets.
Available Now.
For more information on these products and more, visit www.fender.com.
