Anaheim, CA, January 16, 2025 – Legendary mix engineers Chris Lord-Alge, a five-time GRAMMY® winner celebrated for his work with Green Day, Bruce Springsteen, Muse and Pink, and his brother, Tom Lord-Alge, a three-time GRAMMY® winner known for his collaborations with Weezer, Sum 41, The Rolling Stones, Blink-182 and U2, are set to share their unparalleled expertise in an exclusive TEC Tracks Session at The NAMM Show in Anaheim, CA. Titled “Commanding Your Career in the Age of Atmos, AI and Beyond,” the session is scheduled for Friday, January 24, 2025, from 4:00-5:00pm PST at the Anaheim Hilton Hotel, California Ballroom A.
In an era transformed by groundbreaking technologies like Dolby Atmos® and artificial intelligence (AI), the ability to adapt is more critical than ever for career success. This session offers a practical roadmap for music producers and engineers, delivering actionable insights tailored to meet the challenges and opportunities of today’s industry landscape.
Attendees will learn how to navigate immersive formats like Dolby Atmos and integrate AI tools into their music production workflows. They will gain strategies for building and maintaining strong industry networks in the digital age. The session will also provide tips on fostering seamless collaboration with artists, managers and labels through effective communication and professionalism.
Chris and Tom Lord-Alge will share their approach to setting clear professional boundaries, enabling a sustainable work-life balance. Participants will learn how to determine their value, set rates, negotiate deals and protect their earnings in a competitive market.
Time management techniques for efficient scheduling and realistic project timelines will be explored, along with insights on balancing creative vision and practical execution to build strong partnerships with artists and managers. The session will also delve into leveraging social media platforms to enhance visibility, engagement, and personal branding.
Additionally, best practices for delivering final mixes in both immersive and traditional formats will be discussed, equipping attendees with the skills needed to meet the demands of modern music production.
Whether you’re an aspiring producer, an experienced engineer or a creative professional navigating the challenges of Atmos and AI, this session promises to deliver actionable strategies to help you command your career and achieve new heights in the music industry.
Shown L-R: Tom Lord-Alge, a three-time GRAMMY® winner known for his collaborations with Weezer, Sum 41, The Rolling Stones, Blink-182 and U2, along with his brother, Chris Lord-Alge, a five-time GRAMMY® winner celebrated for his work with Green Day, Bruce Springsteen, Muse and Pink.
About Chris Lord-Alge and Tom Lord-Alge
