Fender and Pokémon Bring the Iconic Red and Green Games to Life Through Two Collectible Made in Japan Electric Guitars Featuring Innovative 8-Bit Sound System
TOKYO, JAPAN (October 30, 2026) — In celebration of Pokémon's 30th anniversary, Pokémon Center Co., Ltd., the company behind the official Pokémon stores and Fender Music Corporation Japan today announce two special Made in Japan Fender electric guitars inspired by the original Pokémon Red and Green games. The collection features the Pokémon “Red Version” Stratocaster® and “Green Version” Telecaster®, available in Japan through a lottery-based sales program on Pokémon Center Online. Applications open November 19, 2026. For other regions, please check their respective official websites.
Combining the imaginative world of Pokémon with Fender's eight decades of guitar-making expertise, this special collection celebrates a remarkable milestone while opening up new possibilities for musical creativity.
First released in Japan in 1996 for the video game, Pokémon Red Version and Green Version introduced players to an unforgettable world of adventure that has captivated generations around the globe. Now, that iconic world comes to life in an entirely new way through two of Fender's most celebrated instruments: the Stratocaster and Telecaster guitar.
©Pokémon. ©Nintendo/Creatures Inc./GAME FREAK inc.TM, ®, and character names are trademarks of Nintendo.
©2026 FENDER MUSICAL INSTRUMENTS CORPORATION.
Inspired by the original games, the collection features bold pixel-art graphics that capture the nostalgic charm of Pokémon Red Version and Green Version, alongside specially developed pickups tailored to the sonic character of each guitar. Both models also feature the innovative “8-BitSound System,” activated by pressing the volume knob to add distinctive 8-bit sounds to the guitar's natural tone. This unique feature allows players to experience the world of Pokémon not only through the instruments' visual design, but also through the music they create.
“For 80 years, Fender has helped generations express themselves through music, while Pokémon has inspired creativity and imagination around the world,” said Giorgio Guerrini, President, Fender Asia Pacific. “Bringing these two iconic brands together is a natural celebration of that shared spirit. We're excited to give Pokémon fans and musicians a new way to experience the games they love through the power of music.”
Bringing the World of Pokémon Red Version and Green Version to Life Through Guitar Design
The two models draw inspiration from the original Pokémon Red Version and Green Version games released in 1996, translating their distinctive visual identities into the design of Fender's iconic electric guitars. Each instrument features bold pixel-art graphics across the body, bringing the familiar imagery of the original games onto a new creative canvas. Both models also feature specially designed pickguards inspired by pixel-art graphics, with a fluorescent-like visual effect when viewed from different angles. Additional commemorative details include a custom neck plate engraved with a specially created 30th anniversary pixel-art logo, an exclusively illustrated certificate of authenticity and a dedicated hard case.
Each guitar also includes a collectible pick tin containing 11 picks: ten featuring Pokémon pixel-art designs and one commemorating Pokémon 30th anniversary.
The “8-Bit Sound System”: Where Classic Game Sounds Meet Electric Guitar
One of the collection's most distinctive features is the “8-Bit Sound System,” incorporated into both models. Activated by pressing the volume knob, the system adds 8-bit sounds to the guitar's natural output,blending electronic tones reminiscent of the background music from the original video games with the sound of an electric guitar to create a unique tone unlike that of a conventional guitar. The feature brings the nostalgic sounds of classic video games into a contemporary musical setting, offering players a new way to explore creative sounds and musical expression. A demonstration of the “8-Bit Sound System” can be seen HERE.
Custom Pickups Designed to Complement Each Guitar's Unique Character
Both models are equipped with specially developed single-coil pickups, individually designed to complement the distinctive tonal characteristics of each instrument.
©Pokémon. ©Nintendo/Creatures Inc./GAME FREAK inc.TM, ®, and character names are trademarks of Nintendo.
©2026 FENDER MUSICAL INSTRUMENTS CORPORATION.
The Made in Japan Pokémon “Red Version” Stratocaster® features custom-designed Pokémon “Red Version” Stratocaster® Single Coil pickups. Their high-output design delivers a powerful, focused tone with rich output, preserving the expressive versatility associated with the Stratocaster while accommodating contemporary playing styles.
The Made in Japan Pokémon “Green Version” Telecaster® is equipped with custom-designed Pokémon “Green Version” Telecaster® Single Coil pickups. Offering balanced output, clarity and a defined tonal character, these pickups retain the crisp high-end response associated with the Telecaster, allowing players to articulate even subtle nuances in their performance.
©Pokémon. ©Nintendo/Creatures Inc./GAME FREAK inc.TM, ®, and character names are trademarks of Nintendo.
©2026 FENDER MUSICAL INSTRUMENTS CORPORATION.
While the two guitars share a common creative concept and the exclusive 8-Bit Sound System, each offers its own distinctive sonic personality to suit different playing styles.
Availability
Both guitars will be available through Pokémon Center Online via a lottery-based sales program. Applications will be accepted from November 19 at 12:00 p.m. JST through November 24 at 4:59 p.m. JST. Further details, including the announcement of lottery results, will be provided on Pokémon Center Online at a later date. Please note that shipping is available within Japan only; for other regions, please check their respective official websites.
For additional information on new Fender products and to find a retail partner near you, visit www.fender.com. Join the conversation on social media by following @Fender on all social platforms.
©Pokémon. ©Nintendo/Creatures Inc./GAME FREAK inc.TM, ®, and character names are trademarks of Nintendo.
©2026 FENDER MUSICAL INSTRUMENTS CORPORATION.
