A Vibrant Collaboration Showcasing Bold Aesthetics, Quality Craftsmanship, and Exclusive Japan-Made Products for Players EverywhereHOLLYWOOD, Calif. (November 12, 2024) — Today Fender Musical Instruments Corporation (FMIC) announces its collaboration with Sanrio®, the global lifestyle brand and home to pop icon Hello Kitty® to celebrate the iconic character’s 50th anniversary. Hello Kitty is known for empowering self-expression and embracing individuality, and this collaboration transcends generations with her cute and colorful aesthetic merged with Fender's sonic innovation and brand legacy. This global collection delivers unparalleled performance and stylish flair, combining accessible price points, stunning designs, and the quality musicians expect from Fender. The collection speaks to both long-time Hello Kitty fans and new players, supporting all forms of creative self-expression.Watch the official Fender x Hello Kitty Collection demo video featuring Yoyoyoshie from Otoboke Beaver:
“Hello Kitty has a global community of devoted fans, and much like Fender, has transcended generations, culture, and geography. This partnership speaks to the joy and creativity both brands have inspired worldwide,” said Edward “Bud” Cole, President of Fender APAC. “It’s about more than just a guitar—this is about giving players a platform to express their individuality, with quality instruments, gear, clothing and collectibles that spark creativity, wherever they are.”
“As a cultural ambassador, Hello Kitty has been influencing a variety of industries, including music for 50 years,” said Craig Takiguchi, Chief Operating Officer of Sanrio®, Inc. “In today’s dynamic landscape, where music and entertainment are constantly merging and inspiring each other, Fender’s legacy, and deep connection to pop culture uniquely positions them to become an even bigger part of our fans’ lives. We’re excited to partner with Fender to give our community new, creative ways to express themselves through these iconic quality instruments and supercute accessories, continuing to bring our vision of ‘One World, Connecting Smiles’ to life on a global scale.
The Fender® x Hello Kitty 50th Anniversary Collection includes a Limited Edition Squier® Stratocaster® guitar and a Fuzz Pedal, alongside eye-catching accessories such as an electric pink instrument cable, gig bag, and a collection of unisex clothing. From Hello Kitty®-themed straps to pick tins, hoodies, tees and trucker hats, these items celebrate the spirit of creativity, inclusion and fun that defines both brands.
Available globally, the Squier® Limited Edition Hello Kitty® Stratocaster® builds on the success of the original, blending substance with style. First introduced 20 years ago, this exciting update to the now iconic Hello Kitty® Squier® features a supercute glossy finish in pink or white with signature Hello Kitty® graphics on the pickguard, headstock and body. The Fender Designed™ humbucking bridge pickup delivers powerful lead lines and smooth rhythm tones. With an ergonomic “C”-shaped neck and contoured body, this guitar ensures comfort and playability for musicians of all skill levels, making it a future cult classic for collectors and players alike. A deluxe padded gig bag with Hello Kitty stitching is also included.
Additionally, a selection of Made-in-Japan exclusive items, including the Fender® Made in Japan Limited Edition Hello Kitty® Stratocaster® guitar, cleaning cloth, strap blocks, home accessories, custom apparel, tote bag and more, will be available solely at Fender’s Japan Flagship Store in Tokyo. These unique collectibles, featuring adorable designs of Sanrio’s signature character, “Hello Kitty” a global pop culture influencer, were created to celebrate her 50th anniversary—an icon that transcends generations and reinforces Hello Kitty and Fender’s deep global cultural presence.
The limited-edition Made in Japan Stratocaster® boasts a striking Pearl White finish with Hello Kitty’s trademark ribbon, a "C"-shaped maple neck, 9.5” radius fingerboard, and 22 narrow-tall frets. The guitar is equipped with high-gain Hybrid II Custom Voiced Single Coil pickups, providing versatile tones perfect for clean or overdriven play. Comes with a white hardshell case and certificate of authenticity, celebrating Hello Kitty's cultural influence.
"This collaboration with Hello Kitty is a perfect blend of music and pop culture," said Justin Norvell EVP Fender Product. "The limited-edition Squier Stratocaster merges Hello Kitty’s playful design with Fender’s craftsmanship, offering a high-performing instrument that's as fun as it is functional. Our Made-in-Japan exclusives bring an extra level of artistry and attention to detail, making them standouts for both collectors and players. From the guitars to accessories like straps and fuzz pedals, this collection sparks creativity and celebrates individuality, while staying true to Fender’s legacy of quality and innovation."
This limited-edition Fender® x Hello Kitty® collection is a celebration of creativity, inclusivity, and self-expression through music. By blending iconic design with Fender's renowned craftsmanship, this collection invites players of all levels to embrace their individuality and make bold musical statements.
For technical specs, additional information on new Fender products and to find a retail partner near you, visit www.fender.com. Join the conversation on social media by following @Fender.
