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Why the Industry is Broken: A Tale of Unintended Consequences
Excerpt from the book, The Storyteller's Dilemma: Overcoming The Challenges In The Digital Media Age By: Louis Hernandez, Jr., Chairman & CEO of Avid • ... -
Winter NAMM 2017 Special Report
A fresh look at the products that grabbed our attention at the MI industry's premiere trade show. It was a bright and beautiful day in ... -
Why Your Next Studio Macintosh Will Possibly be a PC Running Windows
The creative professional, at a business level, is no longer even remotely relevant to Apple. Like most audio professionals, there’s a good chance you’ve built your ... -
How To Make Money In Today's Music World
To be sure, making money in M3.0 is a lot trickier than it was in previous stages of the music business. When you’re signed to ... -
The Music Crisis Document — 8th Edition
If you're a professional recording artist, you need to read this! Industry in Peril (Duh) As musicians trying to make a career out of music ... -
Getting an Endorsement Deal
Is a formal relationship with your gear maker right for you? Endorsements are a marketing tool that manufacturers use to help them sell more products. Your ... -
700 MHz and White Spaces
Is Use of Your Wireless Gear now Illegal? The house lights go down and your band takes the stage. It's exciting stuff — you're playing ... -
How The Music World Has Changed
Just like everything else technological, the music business has changed considerably in the past few years, and it continues to change at a fast pace. ... -
The Value of Music
Don't give away your music cheap just to get some exposure. This chapter is dedicated to Martin Cohen, who wasn’t afraid to walk away from ... -
Mark Hornsby: Why Cover a Classic When You Can Remake the Entire Album?
Back in 1974, the British prog rock band, Genesis, recorded their final album with then-front-man Peter Gabriel, — a double-LP concept album entitled The Lamb ...
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